How Fintech’s are Using Animation to Dominate Their Competition!

In today's fast-paced world, businesses face stiff competition when trying to capture their audience's attention. This challenge is even greater for fintech companies, which often deal with complex financial solutions. One effective way to overcome this hurdle is by using animation in video marketing. Animation not only creates an emotional connection with the audience but also simplifies complex concepts, saves costs, and provides versatility in formats.

Fintech companies can use animated explainer videos to educate potential customers about their products. Square, for example, has used this approach to explain their various financial solutions, while PayPal has used animation in recruitment videos to showcase their company culture and values. TransferWise has also used animation in their culture videos to improve employee engagement and create a more positive company culture.

Venmo's "Venmo It" ad campaign is a great example of how animation can be used to create a unique visual identity for a fintech company and generate leads. The campaign consisted of several animated ads that showcased the convenience and ease of use of the Venmo app. These ads were designed to appeal to a younger, tech-savvy audience, and they featured bright colors, bold typography, and catchy music. The results of the campaign were impressive. According to a case study by Google, the "Venmo It" campaign increased brand awareness among 18-34-year-olds by 15%, and it drove a 29% increase in downloads of the Venmo app. Additionally, the campaign generated a 22% lift in ad recall, meaning that viewers were more likely to remember the ads they had seen.

These results demonstrate the power of animation in creating a memorable visual identity for a fintech company. By using animation to showcase the unique features of their product, Venmo was able to capture the attention of their target audience and differentiate themselves from their competitors. The campaign was not only successful in generating leads and increasing brand awareness but also in creating a lasting impression on viewers.

Moreover, the success of Venmo's "Venmo It" campaign is not an isolated incident. A study by Animoto found that 80% of marketers say that video has increased the amount of time their audience spends on their website, and 84% say that video has helped them generate leads.

The benefits of animation in video marketing are evident, and businesses should consider incorporating it into their marketing strategies. By using animation, fintech companies can differentiate themselves and engage with their audiences, leaving a lasting impression that could benefit them for years to come.

In conclusion, animation is a powerful tool that fintech companies can use to simplify complex concepts, attract customers and top talent, create a memorable visual identity, and increase revenue. The use of animation in video marketing has become a popular tool in the marketing world, and its effectiveness is well-documented. By incorporating animation into their marketing strategies, businesses can differentiate themselves, increase customer engagement, and ultimately grow their revenue.