Explainer Videos: The Secret Weapon for Business Growth

In the world of business, competition is fierce. Every company is fighting for attention, trying to attract new customers, and grow their brand. With so much noise out there, it can be hard to stand out. This is where explainer videos come in. They are the secret weapon for business growth, helping companies to reach new audiences, build brand awareness, improve SEO, and increase sales. Let's take a closer look at why and how explainer videos can be so effective.

Why Explainer Videos Work

First, let's talk about why explainer videos work. It's simple really. People love video. We are visual creatures, and videos are a highly engaging way to consume information. In fact, according to HubSpot, 72% of people prefer to watch a video to learn about a product or service. But it's not just about engagement. Explainer videos are also highly effective at communicating complex ideas in a simple and concise way. This is especially important in the world of fintech, where products and services can be complex and difficult to understand. An explainer video can break down those barriers and make it easy for people to understand what you do and how you can help them.

Examples of Fintech Companies That Have Seen Growth Since Implementing an Explainer Video

Now let's take a look at some examples of fintech companies that have seen growth since implementing an explainer video on their landing page.

TransferWise: According to TransferWise, their explainer video has been viewed over 11 million times, and since implementing the video, they have seen a significant increase in sign-ups and revenue. In 2018, the company reported 5 million customers, and by 2020, that number had grown to over 8 million customers. In addition, the company reported a revenue of £302.6 million in 2020, up from £179 million in 2018.

Robinhood: Since implementing their explainer video, Robinhood has seen a significant increase in downloads and revenue. According to the company, they added 3 million funded accounts in the first quarter of 2021, bringing their total number of users to over 18 million. In addition, the company reported a revenue of $959 million in 2020, up from $278 million in 2019.

Square: According to Square, their explainer video has been viewed over 9 million times, and since implementing the video, they have seen a significant increase in sign-ups and revenue. In 2018, the company reported a revenue of $3.3 billion, and by 2020, that number had grown to over $9.5 billion. In addition, the company reported a gross payment volume of $106.2 billion in 2020, up from $71.4 billion in 2018.

The Benefits of Explainer Videos

Now let's talk about the benefits of explainer videos. There are four main ways that explainer videos can help businesses grow.

Audience Growth: One of the biggest benefits of explainer videos is that they can help businesses reach new audiences. By sharing the video on various platforms like social media, website, and email campaigns, you can expand your reach and attract new customers. Moreover, the video can be easily shared and circulated among potential customers. According to Wyzowl, 83% of businesses believe that explainer videos help increase their reach and audience engagement.

Brand Awareness: Another significant benefit of explainer videos is that they can help build brand awareness. By showcasing your brand in a fun and engaging way, you can create a lasting impression on potential customers. An explainer video can help you stand out from the competition and establish yourself as a leader in your industry. According to a study by Video Brewery, 80% of people can recall a video they watched in the past month, highlighting the potential for explainer videos to leave a lasting impression on your target audience.

SEO: Explainer videos can also improve your search engine rankings. As mentioned before, Google loves video content, and by including an explainer video on your website, you can improve your SEO. This can lead to increased traffic and more leads. According to a study by Forrester Research, having a video on your website can increase the likelihood of appearing on the first page of Google search results by 53 times.

Sales: Finally, explainer videos can help increase sales. By making it easy for people to understand your products and services, you can reduce friction in the sales process. This can lead to more conversions and increased revenue. According to a study by Wyzowl, 74% of businesses that use explainer videos say they have increased their sales.

In conclusion, explainer videos are a powerful tool for business growth. They can help you reach new audiences, build brand awareness, improve SEO, and increase sales. By showcasing your products and services in a fun and engaging way, you can effectively communicate your value proposition to potential customers and drive growth for your business.