Maximise Your Fintech Business with High-Converting Videos: 5 Expert Tips

Written By Matthew Willemse

Social Media Trends 2023

It's no secret that video content has become an essential part of digital marketing, and the statistics back it up. The HubSpot study referenced earlier found that 92% of marketers see video as an important part of their strategy, and Small Business Trends reports that video content on social media platforms generates 1200% more shares than text and image content combined. These figures demonstrate the importance of video content in capturing and retaining audience attention.

However, the rise of short-form video platforms like TikTok has presented a challenge for businesses looking to create engaging video content. A study published in the Journal of Interactive Advertising in 2020 titled "Understanding Short-Form Video Advertising on Social Media: A Uses and Gratifications Approach" discussed the impact of short-form video content on social media platforms like Instagram, Snapchat, and TikTok. 

The study found that short-form video content has become increasingly popular among social media users, with 84% of respondents reporting that they regularly consume short-form videos on social media. A different study by the Journal of Advertising Research found that the average viewer retention on TikTok is only 14.1 seconds, compared to 48.2 seconds on YouTube. This means that businesses must use hooks and filming techniques to capture and maintain viewer attention.

The “Attractive Character” 

Russell Brunson's book "Dotcom Secrets" is a popular resource for entrepreneurs and marketers looking to improve their online presence and drive business success. One of the key concepts introduced in the book is that of the "attractive character.” According to Brunson, an attractive character is a persona that embodies the values and personality of your brand, while also connecting with your target audience on an emotional level. This character can be used in your video content to build trust and rapport with your audience, ultimately driving engagement and conversions.

The attractive character should have a backstory and a relatable personality that resonates with your target audience. By sharing personal stories and experiences, the attractive character can establish a sense of trust and authenticity with viewers, which is crucial in building long-term relationships with customers.

One of the most important aspects of the attractive character is that it should be consistent across all of your video content. This means using the same character persona in all of your videos, and making sure that the character's values and personality are reflected in your overall brand messaging.

By using the attractive character in your video content, you can create a powerful emotional connection with your audience, ultimately driving engagement and business success. The attractive character is just one of the many strategies outlined in "Dotcom Secrets" for creating effective video content and building a strong online presence.

Hooks, Visuals and More

In addition, the importance of a strong hook cannot be overstated. Nir Eyal's book "Hooked: How to Build Habit-Forming Products" provides a useful framework for creating hooks that grab viewer attention and encourage further engagement. By following the trigger-action-reward-investment model, businesses can create hooks that motivate viewers to continue watching and engage with their brand.

Using high-quality visuals and audio is also crucial in creating an engaging viewing experience. According to a study by Wistia, videos up to 2 minutes in length receive the most engagement, and investing in quality equipment and editing software can make a significant difference in the perceived quality of your content.

Storytelling is another powerful tool for engaging your audience. As Cole Nussbaumer Knaflic explains in her book "Storytelling with Data," storytelling can be used to create emotional connections with your audience and convey complex information in a compelling way. By using storytelling techniques, businesses can create a connection with their viewers and make them feel emotionally invested in their brand.

Finally, including a clear and concise call to action (CTA) is crucial in encouraging viewers to take action and deepen their engagement with your brand. According to the Vidyard study mentioned earlier, videos with a CTA received 380% more clicks than those without. By including a CTA in your video, you can guide your viewers towards the next step in their customer journey and increase the likelihood of conversion.

In summary, by following these guidelines and utilizing resources such as "Dotcom Secrets" and "Hooked," businesses can create engaging video content for social media that captures and retains audience attention. With the right approach, video content can be a powerful tool for building a strong brand and driving business success.

If you're struggling to create engaging content that converts or if you want to learn more about how video can benefit your business, sign up for a free demo call with GXG Media. Our team produces the best videos for Fintechs on the market, and we can help your business achieve the same success as TransferWise, Robinhood, and Square.

Click here to visit our website and schedule your free demo call: www.gxgmedia.com/contact-us. Don't miss out on this opportunity to take your business to the next level.

Matthew Willemse
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